INTERTEXTUALITY IN MUSIC VIDEOS

Here I researched intertextuality in music videos and why it's used.

RESEARCH INTO THE MUSIC VIDEO INDUSTRY

Here I used Prezi to layout my information.

RESEARCH AND PLANNING EVALUATION

How did your research into genre help you with your production?

Genre research helped me produce my magazine in many ways. It showed me to produce an on-going house style for my magazine. E.g. Q produced an on-going house style for its indie genre such as using indie artists, layouts and colour themes (red, blue and black). It also helped me know what to put into my production e.g. my artists and what’s featured in the magazine.

How did your research into audience contribute to your production work?

My research into audience helped me appeal to my audience; using indie artists e.g. ‘duo Reverse’ and colours (such as pink, blue and white) to make it stand out to my audience. My audience research also helped me choose the pricing for my magazine because in my survey I asked in an interview how much they were willing to spend on a magazine. The result was spread out evenly; 2 out of 6 said they would spend £0-£1, 2 out of 6 said they would spend £1-£3 and 2 out of 6 said they were willing to spend £3-£5. My audience research also helped me decide on which gender to base my magazine on, how long my magazine should be and how often they would buy them.

What pre-production planning techniques did you employ (scripting, storyboarding, shot-listing, etc.)?

Whilst planning for my magazine I used a story board for my mise-en-scene. I noted down colour scheme I would use, my subject (what they were wearing and facial expressions.) I also story boarded my inspirations and ideas and fonts for my magazine. E.g. ‘Clash’ and ‘Indie’ magazine were my inspirations. I then planned my layout and design. I used a plain background and shapes to structure my magazine.

How effective was your planning – how did it help you in the production phase?

My planning was effective as it helped me start to produce my magazine. Planning showed me what my audience wanted and what designs would work well in my magazine. It helped me choose my layout and house style. However what I originally planned for my magazine wasn't what my magazine resulted in using e.g. I chose bright colours but in the end I used duller colours such as navy and light pink.

What did you learn from planning your first production that helped you to improve your planning for the second?

I learnt that planning was vital and helped me achieve a better final product. It also made me more confident in producing my final product as I had planning to help me.

How did you use audience feedback to influence your production work while it was in progress?

My audience feedback helped me product my magazine. They told me what they felt looked good and what would work well together. They also helped me choose the pricing for my magazine and how much they were willing to spend.

PRELIM EVALUATION

Question 1:

What have you learnt about the importance of research and planning?
Research and planning was one of the most significant events of the prelim task. It made us set a final decision of what song we would be filming to. We analysed various music videos to help us find out what would fit into the genre of our song e.g. costume, location and cuts. We choose the song Fancy by Iggy Azalea and Charlie XCX as the narrative was easy to follow and it fit our location: school. But i have most importantly learnt that planning out each scene was vital as our group soon became confused and lacking in time.

Question 2:

What technology did you use to complete the task and how did you use it?
We used the school cameras to film some scenes however we had to change half way through due to camera difficulties. We started to use our iphones as they were easier to use and save footage. However the iphone footage may have seemed less professional compared to the school cameras provided. We then used Final Cut Pro on the macs. This helped us edit and add music to our video but not all of us found using Final Cut Pro easy.

Question 3:

Did you encounter any difficulties? If so, what were they and how did you overcome them?
As we worked in a big team it was hard for us to find the time everyone was free. So we planned days which we were all able to attend and filmed on those days. We also found the cameras slightly difficult to use as some had low battery or defaults. So we used our Iphones or another camera provided. It was also difficult to find the right footage which had good quality for Final Cut Pro but we finally achieved the task.

Question 4:

How successful was your music video? Please identify what worked well, and with hindsight, what would you improve/do differently?
I feel our music video was successful however could of had more improvement due to the lack of planning and time count. However i feel we worked well in a team to overcome difficult situations and filming. I would defiantly change how we planned our music video and paid attention to the time.

Question 5:

What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your advanced portfolio, do you think?
I have learnt that planning for our music video was very important and would help us achieve a successful music video. But i also learnt how to use the school cameras and Final Cut Pro. This will be significant as i will be able to plan to a higher standard and use the technology confidently.