Note to moderator

Dear Sir/Madam

As part of my A2 coursework we were asked to make a promotional package. This consisted of two ancillary tasks (website and digipak) and to create a music video (Glamorous by Fergie). For the main construction of my music video i worked with Leah Walton and Chloe McAree. Please use the labels on my blog to help you navigate around my blog.

Thankyou.

Becky Halsted

Edgbarrow school

Candidate number: 6077

Centre Number: 5111

Final music video

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

http://padlet.com/edgbarrowmediarh14/gtu8hhkkmbl8

Evaluation Question 3

What have you learned from your audience feedback?

https://www.emaze.com/@AFWLWLWC/question-3

Evaluation Question 2

How effective is the combination of your main product and ancillary texts? 

https://www.powtoon.com/online-presentation/cNYRyLp6HNo/untitled/

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

http://prezi.com/3ys_skanknsq/?utm_campaign=share&utm_medium=copy

Evaluation plan

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

• I will use Prezi to carry out this answer.
• I will talk about how research and planning has been an important part on how i have applied the R'n'B genre to my music video.
• I will then talk about how they are featured in my music video and compare to other R'n'B videos such as 'Miss Teeq Scandalou' and other popular R'n'B artists.
• I will then compare how my digipak and website will use the codes and conventions of an advertisement and how this will attract an audience.
• Throughout i will talk about what i have learnt from my research and planning on codes and conventions.
• I will feature screen grabs and images of other videos and media products to then compare to my own. 

Question 2: How effective is the combination of your main product and ancillary texts?

• I will do this on Powtoon
• Here i will talk about the importance of house style and brand identity.
• I will also talk about i have used brand identity and house style in my media products and how they all have a continuous theme throughout. 
• I will also talk about colour schemes and why i have used them in my media products.
• I will state why my media products will sell.
• Lastly I will use screenshots of my media products to compare. 

Question 3: What have you learned from your audience feedback?

• I will do this on Emaze.
• Here i will talk about how important audience feedback is on my media products as it will help improve and update my products. 
• I will use screenshots of positive and negative feedback to see how i can improve my media products and also why they are good.
• I will also talk about the influence of audience on me as a student. 

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

• Firstly i will structure this question in sub categories. 
• I will talk about all the technology i had used for my music video, digipak and website.

WEBSITE

http://beckyhalsted.weebly.com/

DIGIPAK

Music video feedback

Amber: 17 female

Megan: 18 female

Scott: 19 male

Digipak photoshoot

For my main construction pictures of my digipak my group got together to take pictures. Leah dressed in an outfit very similar to the actual video to make sure we had a continuity to link to our digipaks. Overall we took a series of photos and shots to make sure we all had a variety to choose from. We also used bright lighting to make sure the quality of the photos are the best we can get as we used an Iphone 6s. I will use serif page plus to edit my photos to the desired look i am going for. Here is an example of what i will be using.

Website research

After researching Digipaks and Adverts i decided to research artists in the R'n'B websites as well. I chose Fergie due to the fact our music video is of her single 'Glamorous' and will feature the codes and conventions an R'n'B advertisement/webiste would have.

The homepage is simplistic with her latest single 'LA LOVE's music video taking up the whole page. This attracts an audience as it is the main focus of the page. Automatically watching the video will increase it's views and gain more attention. This seems to be a code and convention to a website of any genre and is a good promotional method.

The website homepage also has links to her social media accounts such as: Twitter, Facebook and Google. This is also another promotional method and also allows her fans to have easy access to her social media accounts so they are able to communicate with her whenever, The homepage seems to keep a house theme - black and pink throughout the page. The only other colours are what is on the music video,

The bottom right button then says 'Enter sight' and directs us to her /home. 

Here Fergie has an endless scroll of her social media accounts, the dominant: Twitter. This is also easy for her fans to catch up with what she's been up too and communicate with her. She has stuck to her house style: Black and Pink from the other homepage. This page also features her social media accounts at a bar at the top hand right of the page. The top of the page is titled with different locations you are able to access on the website such as "Events" "Albums" "News" "Photos" "Videos" and "Store". Throughout all the website pages it features the same background with the bold picture of Fergie on the left hand side, with her signature name and font on the right hand side. The same font and colouring is featured throughout. 

Digipak and advert analysis

Here I have analysed 2 digipaks and 2 advertisements for the albums. Both digipaks are from the R'n'B genre however differ significantly in house style. Rihanas seems to be the most 'typical' digipak for the R'n'B genre, however can be seen as more pop than R'n'B. Both digipaks have a strong houses style continued throughout the digipaks and both have created a strong brand of the artist and their album. For example Beyonces simple but bold cover could be seen as ambiguous and interesting however Rihannas is straight to the point and shows her audience what to expect.

Looking at these digipaks has helped me think of how I can create my own promotional package which will link to my groups music video and ancillaries. I have learnt that house style and a brand identity is very important when creating promotional packages and is clear for the audience to relate and understand.

BEYONCE - digipak and poster analysis

Progress log 07/01/2016

Today we started transferred our film onto the macs to join the audio file uploaded yesterday. We have started to edit the beginning of the music video and piece together the video files to match the audio.

Rebecca

Becky - tie together the two ancillaries you have analysed and consider how they create a brand and house identity. You can then think about how you can create a promotional package with your own ancillaries and music video. I would suggest that you analyse another advert and digipak and you MUST start drafting your own products now.

Digipak Advert Anaylsis