Here I have analysed 2 digipaks and 2 advertisements for the albums. Both digipaks are from the R'n'B genre however differ significantly in house style. Rihanas seems to be the most 'typical' digipak for the R'n'B genre, however can be seen as more pop than R'n'B. Both digipaks have a strong houses style continued throughout the digipaks and both have created a strong brand of the artist and their album. For example Beyonces simple but bold cover could be seen as ambiguous and interesting however Rihannas is straight to the point and shows her audience what to expect.
Looking at these digipaks has helped me think of how I can create my own promotional package which will link to my groups music video and ancillaries. I have learnt that house style and a brand identity is very important when creating promotional packages and is clear for the audience to relate and understand.
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